By frag_editorial Our Television, Your Success (2025) is a videographic critique examining the visual rhetoric of high-end display technology. By compiling and editing footage from 11 distinct television commercials—all of which feature a screen placed within a landscape displaying the exact image behind it—this video interrogates the absurdity of the “transparent” interface. Drawing on Baudrillard’s concept of simulacra and Debord’s notion of the spectacle, the work argues that these advertisements do not offer a window to the world, but rather a “remastered” reality that supersedes the physical environment, framing the consumption of mediated nature as an exclusive marker of elite success.
About the maker
Jiaqi Li focuses on the field of visual art, specializing in painting and object making. He focuses on the logic of desire and capital consumption, as well as the gray area between simulation and reality. His works feature popular cultural imagery, celebrating an electronic vibe and a fast-paced lifestyle. Jiaqi Li earned his BFA from the Central Academy of Fine Arts (2019) and MFA from the School of the Art Institute of Chicago as a China Scholarship Council-sponsored student (2021). Now he is pursuing his PhD at City University of Hong Kong, and was awarded the Hong Kong PhD Fellowship.
Contact
Website: https://jiaqili.net